Gülen Sarial Abi
Professor Gülen Sarial Abi works to understand the basics of how people think, feel, and behave in order to make sense of the marketplace, and how marketing can be applied to improve lives, strengthening societies, and benefitting the world at large. Relatedly, her work revolves around three research streams. Her work is about (1) consumer financial well-being, (2) implications of technology, and (3) how threats to meaning in life (e.g., loneliness, wars) change the way people think, feel, and behave.
Prof. Sarial Abi is a member of the American Marketing Association, Association for Consumer Research, Society for Consumer Psychology, and Association for Psychological Science.
Professor Sarial Abi’s publications appeared in top journals including Journal of Marketing, Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Advertising, Journal of International Marketing, Psychology and Marketing, and Journal of Business Ethics. Before joining CBS, she has been Assistant Professor of Marketing at Bocconi University in Italy.
Professor Sarial Abi is the recipient of the prestigious awards. She is the recipient of the DSEB Research Award 2022 and Jorcks Fond Research Award 2021. She received the Park Best Paper Award 2019 from Journal of Consumer Psychology for her research published in 2017. Prof. Sarial Abi is the 47th AMA Sheth Foundation Doctoral Consortium Fellow and 24th EMAC Doctoral Colloquium Fellow. She’s the editor for Research Note and Registered Reports at Psychology & Marketing.